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By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore. The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views. Video categories on YouTube include music videos, video clips, news, short and feature films, songs, documentaries, movie trailers, teasers, TV spots, live streams, vlogs, and more. From Q to Q3 2024, YouTube’s combined revenue from advertising and subscriptions exceeded $50 billion.

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In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube. Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute. The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video.citation needed

The study also concluded that YouTube was becoming an important platform by which people acquire news. A Pew Research Center study reported the development of „visual journalism“, in which citizen eyewitnesses and established news organizations share in content creation. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts. Videos of the 2.5% of artists categorized as „mega“, „mainstream“ and „mid-sized“ received 90.3% of the relevant views on YouTube and Vevo in that year. Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic.

On October 9, 2006, Google announced that they had acquired YouTube for $1.65 billion in Google stock. The choice of the name youtube.com led to problems for a similarly named website, utube.com. Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content.

These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted. This effort was discontinued in January 2018 and relaunched in June, with US$4.99 channel subscriptions. Most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site.

• In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content.
• The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor.
• Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns.
• Besides helping to bolster ratings and long-term viewership for Saturday Night Live, „Lazy Sunday“’s status as an early viral video helped establish YouTube as an important website.
• Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally.

In November 2016, YouTube released YouTube https://chickenroadapp.in/ VR, a dedicated version with an interface for VR devices, for Google’s Daydream mobile VR platform on Android. On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024 the platform officially extended the length of shorts to 3 minutes. In May 2022, Google announced that they would be shutting down YouTube Go in August 2022. On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN).

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Under YouTube’s changes to its recommendation engine, the most-recommended channel evolved from conspiracy theorist Alex Jones (2016) to Fox News (2019). Senate introduced a resolution condemning Joseph Kony 16 days after the „Kony 2012“ video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video „will do more to lead to (Kony’s) demise than all other action combined.“ YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape.

In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service. YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization. YouTube VR allows for access to all YouTube-hosted videos, but particularly supports headset access for 360° and 180°-degree video (both in 2D and stereoscopic 3D). It also allowed users to preview videos, share downloaded videos through Bluetooth, and offered more options for mobile data control and video resolution. In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets.

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Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021. YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was „surprisingly resilient“ in finding copyright violations in the audio tracks of videos, it was not infallible. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube.

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This will occur on channels whose content is deemed „advertiser-friendly“, and all revenue will go directly to Google without any share given to the uploader. DeFranco argued that not being able to earn advertising revenue on such videos was „censorship by a different name“. The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. Since its founding in 2005, the American video-sharing website YouTube has been faced with a growing number of privacy issues, including allegations that it allows users to upload unauthorized copyrighted material and allows personal information from young children to be collected without their parents‘ consent.

On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws.

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Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. Following criticisms of its implementation of those systems, YouTube started treating all videos designated as „made for kids“ as liable under COPPA on January 6, 2020. By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute. YouTube officially launched the „polymer“ redesign of its user interfaces based on Material Design language as its default, as well as a redesigned logo that is built around the service’s play button emblem in August 2017.

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• Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos.
• YouTube officially launched the „polymer“ redesign of its user interfaces based on Material Design language as its default, as well as a redesigned logo that is built around the service’s play button emblem in August 2017.
• In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users.
• The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.
• YouTube Premium (formerly Music Key and YouTube Red) is YouTube’s premium subscription service.
• In 2014, YouTube announced a subscription service known as „Music Key“, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service.

In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day. In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program. In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers.

Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms.

Other functions of Google Play Movies & TV were integrated into the Google TV service. First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. As of June 2017update, the first season of YouTube Originals had received 250 million views in total. In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD. The next year, the site celebrated its „100th anniversary“ with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat.

In April 2024, YouTube announced it would be „strengthening our enforcement on third-party apps that violate YouTube’s Terms of Service, specifically ad-blocking apps“. Users of ad blockers may be given a pop-up warning saying „Video player will be blocked after 3 videos“. In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs.

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The government demanded assurances that its advertising would „be delivered safely and appropriately“. In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales. According to a 2020 study, viewership of far-right videos on YouTube peaked in 2017 and „a growing body of journalistic evidence“ suggested that YouTube was radicalizing young men through its recommendation engine, but that such evidence was „fraught with a bias towards sensationalism“. TED curator Chris Anderson described a phenomenon by which geographically distributed individuals in a certain field share their independently developed skills in YouTube videos, thus challenging others to improve their own skills, and spurring invention and evolution in that field. Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally.